You Are The Product Learn Product Management and Product Marketing

You Are The Product Learn Product Management and Product Marketing I once hired a guy who had sizzle. Everything about him was right. Until he came to work for me. Then I learned that he was all sizzle, no steak. Dont get me wrong, he was a nice guy. People liked to be around him (generally). But when it came to doing his job, well ahem. Worse, for me as a manager, my colleagues (other managers) would ask me to harness him because he was causing problems in their divisions (spending too much time chatting with people, not work-related at all). In the last 12 years of doing JibberJobber and my own job search, Ive met plenty of people who were all steak, no sizzle. That is, they were very competent in what they did (from electrical engineers to dentists to marketers to you-name-it), but no one knew it. They didnt have peers or colleagues who thought about them, talked about them, etc. They enjoyed a quiet life with a good job until the good job went away their puny brand went away in the first gust of wind. Ive developed an amazing tool in JibberJobber.   Yes, there is a lot to do before Im satisfied, but really, its an amazing tool.   We have an amount of breadth and depth that no one else has (for job seekers).   Ive done a decent job at being the senior product manager here but, who really knows about JibberJobber? Well, plenty of people. I used to go to resume writer and career coach conferences and have spoken at many of them. I used to network a lot with recruiters and outplacement companies. I have spoken at job clubs from Seattle to Miami, from Boston to San Diego, and plenty of places inbetween.   If you search job search organize (or any version of that), youll likely find JibberJobber. Why, then, do I get people who sign up today and say I have been looking for you for months and couldnt find you! Why are you hiding? So, JibberJobber is great, but we are hard to find? Yep (sometimes). I think many of you suffer from the same problem. YOU ARE GREAT, but the right company/employer is not finding you. Even though your resume is on Monster, your profile is pretty okay on LinkedIn, and recruiters are supposedly looking for you. WHAT IS THE PROBLEM? I submit that while you are pretty good at being the Product Manager of You, you are not very good at being the Product Marketing Manager of You. When I started JibberJobber it was partially because it was my comfort zone. I was comfortable thinking about and designing web apps. I was comfortable working with developers and QA and figuring out how to get the idea from my head to the web. I was not comfortable talking to people, networking, giving my 30 second pitch, and otherwise sharing my branding messages. I was comfortable as Product Manager of Me, but not as Product Marketing Manager of Me. Heres the real issue: many times, the actual product doesnt matter. Its all in the marketing. Havent you ever gotten something that was marketed well, but the actual product was a let-down? Im not suggesting that you, as a product are or will be a let-down. Im just saying that you might have been focusing too much on the product and not enough on the marketing. So let me give you this challenge: over the next week or two, figure out what MARKETING YOU means. Make a plan, build a list of tactical, actionable things you can do, and then work your plan. Become the best product marketing manager (of you) that you can! You really cant have one (a great product) without the other (marketing your product). You Are The Product Learn Product Management and Product Marketing I once hired a guy who had sizzle. Everything about him was right. Until he came to work for me. Then I learned that he was all sizzle, no steak. Dont get me wrong, he was a nice guy. People liked to be around him (generally). But when it came to doing his job, well ahem. Worse, for me as a manager, my colleagues (other managers) would ask me to harness him because he was causing problems in their divisions (spending too much time chatting with people, not work-related at all). In the last 12 years of doing JibberJobber and my own job search, Ive met plenty of people who were all steak, no sizzle. That is, they were very competent in what they did (from electrical engineers to dentists to marketers to you-name-it), but no one knew it. They didnt have peers or colleagues who thought about them, talked about them, etc. They enjoyed a quiet life with a good job until the good job went away their puny brand went away in the first gust of wind. Ive developed an amazing tool in JibberJobber.   Yes, there is a lot to do before Im satisfied, but really, its an amazing tool.   We have an amount of breadth and depth that no one else has (for job seekers).   Ive done a decent job at being the senior product manager here but, who really knows about JibberJobber? Well, plenty of people. I used to go to resume writer and career coach conferences and have spoken at many of them. I used to network a lot with recruiters and outplacement companies. I have spoken at job clubs from Seattle to Miami, from Boston to San Diego, and plenty of places inbetween.   If you search job search organize (or any version of that), youll likely find JibberJobber. Why, then, do I get people who sign up today and say I have been looking for you for months and couldnt find you! Why are you hiding? So, JibberJobber is great, but we are hard to find? Yep (sometimes). I think many of you suffer from the same problem. YOU ARE GREAT, but the right company/employer is not finding you. Even though your resume is on Monster, your profile is pretty okay on LinkedIn, and recruiters are supposedly looking for you. WHAT IS THE PROBLEM? I submit that while you are pretty good at being the Product Manager of You, you are not very good at being the Product Marketing Manager of You. When I started JibberJobber it was partially because it was my comfort zone. I was comfortable thinking about and designing web apps. I was comfortable working with developers and QA and figuring out how to get the idea from my head to the web. I was not comfortable talking to people, networking, giving my 30 second pitch, and otherwise sharing my branding messages. I was comfortable as Product Manager of Me, but not as Product Marketing Manager of Me. Heres the real issue: many times, the actual product doesnt matter. Its all in the marketing. Havent you ever gotten something that was marketed well, but the actual product was a let-down? Im not suggesting that you, as a product are or will be a let-down. Im just saying that you might have been focusing too much on the product and not enough on the marketing. So let me give you this challenge: over the next week or two, figure out what MARKETING YOU means. Make a plan, build a list of tactical, actionable things you can do, and then work your plan. Become the best product marketing manager (of you) that you can! You really cant have one (a great product) without the other (marketing your product).

Career Service in CT Resume Writing

Career Service in CT Resume WritingA career service in CT can help you with your resume writing and may even offer pre-employment screenings. These services typically cost a nominal fee, but they are worth it to get some added peace of mind and an understanding of what your job might be.A career service in CT will first understand your strengths and needs. They can then assign you to a project based on your profile and goals for your future. They can also recommend you to the company you are most compatible with or similar skills to that of the job position you are applying for. Many of them also provide such benefits as testing you before you are assigned a job.A career service in CT also has information on the characteristics of successful candidates and what they can do to improve their own candidacy. This includes qualifications, experience, skills, and the ability to adapt to a new job or industry.The best career service in CT offers high quality services at a price that fits yo ur budget. It will work directly with you to develop a resume and cover letter that meets your needs.Before sending out your resume, make sure that you have the option of sending it to several different career service in CT. This will allow them to review your resume and know if they would be interested in hiring you. You should also keep in mind that you have to have some sort of training to work with computers, since this is what they will probably want to see.You should also try to highlight anything in your resume that would indicate you are more than willing to learn new skills. If you are planning on learning new things on the job, have them easily available in your resume. Also, mention any certifications that you may have that relate to the job position that you are interested in.Career service in CT will review your resume and usually give you a call to ask you questions regarding your resume. They will review the letter and then help you get in touch with the company for a n interview. Once you submit your resume, they will assist you in making sure that it gets back to the company and you have it on file.A career service in CT will often take the lead in showing you what to say in the letter. If they don't seem to know much about what you are going through or the job, ask them to send someone over who does.

15 Branding Hacks to Ramp Up Followers and Engagement - Personal Branding Blog - Stand Out In Your Career

15 Branding Hacks to Ramp Up Followers and Engagement - Personal Branding Blog - Stand Out In Your Career The following answers are provided by members of  Young Entrepreneur Council (YEC), an invite-only organization comprised of the worlds most promising young entrepreneurs. In partnership with Citi, YEC recently launched  BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Be an Information Spigot   I started out trying to keep everything I learned to myself, but after a few years of taking information from other people in my industry who were building  big  reputations by sharing, I wanted to try something new. I have seen a tremendous growth in engagement since I started publishing everything I know in blogs and videos. I feel useful to the community, like the people I used to borrow from.  Adam Steele,  The Magistrate 2. Be Authentic and Engage With Your Audience   Just putting yourself out there with your own unique story from your struggles to personal successes will eventually reap rewards. People will believe your authenticity and will better relate to you once they sense that you are authentic. It also helps to keep your story consistent and keep the engagement consistent. A high engagement rate will propel your number of followers, too.  Daisy Jing,  Banish 3. Post at a Consistent, Data-Driven Time   It is pretty straight forward, but figure out when your audience is normally on social media, and then consistently post at that opportune time every day. A lot of your followers will grow accustomed to that, and once they begin to expect it, theyll start to look forward to it.  Erik Huberman,  Hawke Media 4. Use Images That Resonate   We found that certain characteristics of images (e.g. faces being visible) on Instagram resonate better and generate higher engagement. Consistently posting images with this in mind has allowed our engagement to grow and land some of our photos on Instagram Explorer, which ramps up our followers.  Mark Krassner,  Expectful 5. Put Yourself in Front of the Camera   As soon as my audience saw and heard me in online videos, podcasts and media interviews that I posted, it provided them with a better picture of who was behind the brand. I have found that Ive won people over in person by being friendly, personable and funny, so I applied this to my online presence for even better results.  John Rampton,  Due 6. Being Transparent Will  Earn You Trust   Social media users can discern between true content and staged content. Be true with your customers, speak transparently and they will respect you for it.  Dont expect engagement and followers to come overnight. By speaking to your audience consistently with the truth, they will value the information you communicate to them and will begin to engage. Being transparent will  earn you trust.  Diego Orjuela,  Cables Sensors 7. Amp Up Your Presence on LinkedIn   LinkedIn has introduced some changes recently that makes it easier to get your posts read and shared. Create a professional profile with a good photo and thorough description. One of the best branding strategies on LinkedIn is to share articles that have the potential to get syndicated. This is a powerful way to build your credibility  and attract more leads and clients.  Shawn Porat,  Scorely 8. Create Evergreen Content   Create evergreen content that can be repurposed and reused, such as a post on the Best Laptops of 2017, and then simply update it when the new year comes. It wont involve a lot of time after the original content is written, plus folks love list-based posts as well. Its a great way to get more followers and increase engagement, as long as its accurate and credible.  Andrew Schrage,  Money Crashers Personal Finance 9. Exchange Shoutouts With Niche-Relevant Personalities   Find people in your industry with a similar follower count, and exchange  shoutouts. Its an easy way to attract relevant followers. If a particular person has a much larger following than you, offer something of value in exchange for a mention. If you find a way to offer something of value to someone, they will more than likely be more than willing to give you some social love.  Jonathan Long,  LAWYE.RS 10. Use Automation on Twitter   Twitter allows users to create automatic direct messages to followers. Take this opportunity to message new followers with a warm welcome, useful offer or great evergreen content. This helps maintain engagement with your newest fans.  Adelyn Zhou,  TOPBOTS 11. Use Online Tools to Study Competitors Successful Ads   We  have been using  Compass  for a few months now and it allows us to see the most successful ads used by our competitors on Facebook and LinkedIn, and also allows us to research the audience they are targeting. Another tool to identify your audience is  WhatRunsWhere.  Nitin Chhoda,  Total Activation 12. Create Memes   Take a picture that relates to your business and create a meme. Make it creative and on topic to current pop culture. Share it on your social media, and as long as it is good watch it spread. Put text on the meme to encourage the reader to take an action. You have to make it indirect, though, as to not seem spammy. Questions work well, as they encourage the reader to leave an answer.  Scott Kacmarski,  Reps Direct 13. Invest in the Right Logo   Before I invested in a logo and a friendly, bright character for the website, traction and memorability were low. Afterwards, people associated the brand with the character and it made us stand out in their minds. You should invest in something that is memorable and unique, to be used in advertising material  that will distinguish your business and in some way stay with the customers.  Ajay Paghdal,  OutreachMama 14. Hold Contests and Scholarships   You want to focus these efforts  on your business or niche. If youre appealing to students, offer a scholarship type of giveaway. If you want to attract more consumers to your brand, offer a contest. The email addresses will come pouring in, and your contest will be shared if the reward is worth it. The return on investment of these is often worth it if you have a set goal, such as likes, followers, etc.  Bryce Welker,  Crush The CPA Exam 15. Claim Your Listing and Pump It Full of Happy Customers   Make sure your product listing is submitted to every review site in your niche. Once they are all listed, push satisfied customers over to populate those listings with reviews.  Tim Chaves,  ZipBooks Online Bookkeeping Services

What It Takes to Start a Company - Personal Branding Blog - Stand Out In Your Career

What It Takes to Start a Company - Personal Branding Blog - Stand Out In Your Career There are 2 skills that will always be needed: The ability to build a product The ability to sell a product or service If you have one of these skills, then youll always be able to find a job.  Similarly, if you have one of these skills, then youll always have a place at a startup company. The mistake business-focused professionals make in startups There are a ton of business-focused entrepreneurs looking for a developer to join their company and build their product. The sad truth is that the majority of these business-focused entrepreneurs will never find a developer and their dreams will never become a reality. Worse, if they opt to pay a freelancer to build their product, they end up with a buggy, not-good-enough product that they paid for out of their own pockets. Think of it from the perspective of the engineer. The engineer has the ability to build the product, while you dont. What will you do while the engineer builds the product?  Sure there is a ton of work to do on the customer development and funding side, but really, the engineer doesnt see it that way; the engineer sees himself as doing all the work, while you go around and talk to people its very difficult to show tangible accomplishments when your job is to meet people and build relationships. Close deals or go home Early-stage startups have no need for a community manager (you have no users) or an account manager (you have no clients).  The only useful skill that a business-focused professional can bring to an early stage startup is the ability to close a deal: paying clients means revenue that the company can use to hire more engineers, more sales people, and leverage to raise funding. But the ability to close deals doesnt just apply to getting clients or raising funding. It also applies to convincing engineers to leave their corporate job to join your startup for a much lower salary; it also applies to convincing the press to write about your early-stage startup so that you can get an influx of users or leverage the story to close client deals. How to improve your sales opportunities By far the best book that Ive read about closing deals is Pitch Anything by Oren Klaff.  The principles taught in the book will greatly improve your ability to close a deal once you have the introduction. But if youre just starting out, your problem isnt that you cant close deals, its that you have no leads in the first place. How can you get someone to actually give you a chance to pitch them? Its all about persistence, tenacity, and hustle: 1. Email 10 new professionals per day: this must become habit.  Send an email to 10 new professionals every day.  When youre a young company with no brand and no capital for advertising dollars, sales is a numbers game.  Stay consistent and stay focused hit the goal of 10 new email per day and youll schedule meetings purely because of your persistence. 2. Write 2 posts per week on your company blog: thought leadership is important, it allows you to later take your expertise and write for larger publications that have an established audience.  Stay consistent and stay focused 2 blog posts a week is what you need to leverage your content and go for the bigger publications, which will actually bring you clients. 3. Write 1 article per week contributing to an online publication that your target market reads: tough to do at the beginning, but once youve established some credibility via your blog, you can start to write for external publications.  Start small at the beginning: write a guest blog post for a small blog in your industry.  Take that guest post to a blog thats slightly bigger and leverage it to contribute an article. Keep climbing the ladder until you contribute posts for the biggest blogs in your  vertical. 4. Utilize LinkedIn and schedule lunches with people in your network: nothing beats face-to-face interaction. Find people in your network that are local to you and invite them to lunch. They may not become your client, but there is a high chance that they know people that may want to use your product or service. Author: Jun Loayza is the President of Lion Step Media.  In his entrepreneurial experience, Jun has sold 2 internet companies and lead social media technology campaigns for Sephora, Whole Foods Market, Levis, LG, and Activision.

Top 20 Resume Writing Services

Top 20 Resume Writing ServicesTop 20 resume writing services provide you with a range of resume writing tips and techniques that will make your job interview the most memorable of your life. You can become that next person who gets hired and, much like it happened to your friend, make it clear to everyone that you are ready to work hard for a better position. Most people who are hired feel like their lives have just been turned upside down and sideways. To give them the chance to prove themselves, top companies are providing them with resume services that are tailored to suit their specific needs.At the same time, as top companies are paying top dollar for top resume writing services, they are also able to bring in the new and fresher faces. Resume writing services offer extensive training to its candidates and this training not only trains them to put together their best possible resume but to apply it in a professional manner and highlight the many advantages of the position. Top c ompanies are often flexible with their requirements and so are their candidates. It is easier to get your career in motion after hiring one of the top companies who have the flexibility to adapt to the needs of their employees. You don't have to worry about learning new skills or worrying about how to complete your resume.One way to get help from top companies who offer top resume writing services is to search online. There are a number of sites that specialize in helping candidates to learn to write a good resume.There are several ways in which you can improve your resume. Since this job requires you to provide a professional and detailed resume, it is important that you have all the facts right. If you are lucky enough to find a site that offers training courses, you can use these courses to help you create your very own resume, all on your own.Even though top companies offer a wide range of services and tips to those who want to work for them, it is essential that you get hold of these services even before you start searching for one. If you are going to provide a resume to a company at the first meeting, it is important that you get hold of this service as early as possible. The cost is still cheaper than the traditional way of submitting resumes and of course, you can get a resume that includes as many details as you want.Once you have completed your initial level of training, you will soon be ready to submit your resume. This is not the only tip that will help you prepare for the meeting with the employer. You can be one of the hottest employers in the organization.Employers are more likely to accept candidates who are ready to work hard and who know what they want out of life. And when you have already shown that you are ready to take on the challenge of a job interview, your chances of getting hired are much higher. Remember that while you might be eager to get the job, the employer is equally eager to hire you and is willing to give you a fair chance. So if you are still thinking that job interviews are tedious and annoying, just wait until you meet the hired life of yours. For you to impress the hiring manager and get the job, you need to present your best personality and qualifications. And if you know how to take your career in your own hands, it won't be long before you too walk through the door to a new life.

A Career in Education - All the Basics You Should Know CareerMetis.com

A Career in Education - All the Basics You Should Know â€" CareerMetis.com Teachers can have a profound impact on a child’s life. As these children grow, they might decide they want to pay it forward to the next generation. It isn’t always easy or obvious, however, what needs to be done to accomplish that goalâ€"the education levels needed, licensure through the state, choosing a specialty or even just deciding what age you’d most like to work with can be overwhelming. While each of these areas is a hurdle that you’ll need to pass, they aren’t insurmountable, and taking them one at a time as they come can help you to reach your final goal.Determining exactly what kind of teacher you wish to be is a critical first step, because different kinds of teachers will need to meet varying requirements. Teaching young children in elementary schools is quite different than teaching teenage high school students. evalFor example, since elementary teachers will often be responsible for a single class of students, teaching them all subjects, while high school te achers typically have a sole subject area that they teach, standing before several classes of students each day. Younger students also have to be handled differently, and teachers may find themselves performing more care-taking duties. Special education teachers often need a familiarity with the physical and mental disorders that their students struggle with, in order to best accommodate them.It’s also important to consider where you plan to teach. Each state has its own rules determining who is allowed to teach in its public schools. If you hope to teach at a private school, or a religion-based school, then you may have a host of other factors to consider. A teacher at a boarding school, for instance, might have far more responsibilities expected of them than a public school teacher would. While you don’t need to have a particular school in mind, at least knowing what type of institution you’d prefer and what state you plan to live in will simplify the process significantly.O nce you’ve made a decision, the next thing an aspiring teacher will need to do is obtain some level of post-secondary education. Those hoping to work with younger students will likely need a degree in elementary education, designed to provide teachers with the educational philosophies and framework to help students learn, while also ensuring they possess the necessary level of understanding to teach and explain the material. For those aiming towards secondary education in high schools, there’s more flexibility in this area than you might think. While you’ll need at least a bachelor’s degree, there are options that can allow you to turn almost any major into a teaching degree, rather than requiring a degree specifically in education. Minors in education are one way to accomplish this, as are dual majors. For those who’ve already obtained a bachelor’s degree in the past, a master’s degree in education can allow you to begin teaching in the field of your bachelor’s, and in many states may help you to secure higher pay as well. With public schools around the country expanding their career and technical education programs, the need for teachers with education in areas beyond traditional subjects, like business and agriculture, is greater than ever.evalAfter obtaining a degree, you’ll need to find out what the laws governing licensure of teachers required in your state. Many degree programs in education will include certification as a teacher in the state where the university resides, but it’s important to check that it does before applying.Since state rules can vary extensively, it’s difficult to provide a one-size-fits-all guide to obtaining teaching credentials, but there are some commonalities you can expect. All states will require a bachelor’s degree in some area, and some form of education in how to teach students. Some means of demonstrating competence in the subject matter you will be teaching, such as an exam or completion of a teac her prep program, may be required. A formal application after meeting the requirements is often needed, and a background check is required. This will usually result in a temporary or provisional license to teach, during which time you will work under the guidance of an established professional while completing any requirements needed for the full license. evalAnother option is to pursue alternative certificate programs, which can be obtained through programs approved by the state’s department of education. These alternative programs can allow for you to work as an intern and teach during the period while you earn your license, which usually takes one to two years. Alternative certificate programs can have more extensive requirements than the state, but must at least measure up to the state’s mandated requirements. There are also national certification organizations, such as the National Board for Professional Teaching Standards or the American Board for Certification of Teacher Excellence, which can be used to help obtain a license to teach in a number of states or to help maintain and renew licenses. Credentials may differ by subject, by the age of the students being taught, or for special education students, so you will likely need to pursue a program that’s tailored to the particular credential you wish to hold. Do the research to find out your state’s requirements and get started on the path towards licensure as soon as possible.Once you’ve received a degree, earned your license, and found a school to work at, you might think you’ve finally finished, but for a teacher, the journey of learning never really ends. To give your students the greatest education you can, you’ll need to keep acquiring new information and stay up to date on the material you teach. States encourage teachers to pursue continuing education and may have requirements that must be met every so many years in order to maintain licensure. Taking courses, attending seminars, ea rning certifications and perhaps even returning to school for a graduate degree all remain ahead of you.The shaping of young minds is a major responsibility, and as such those who choose to pursue it are expected to meet a high bar. The requirements can be daunting, but by maintaining focus and keeping your eyes on the next goal, you will one day be able to stand at the front of the class, as a new school year begins. You will know that you’re ready to help these children, just as your teachers once helped you.

Dashing Through the Winter Job Search - CareerAlley

Dashing Through the Winter Job Search - CareerAlley We may receive compensation when you click on links to products from our partners. Winter is coming, but that doesnt mean your job search has to stop. Too many job seekers take the winter off to make eggnog and cookies, missing out on great job opportunities. Continuing a job search during the winter months can help you beat your competition, snag a seasonal job, or even find the perfect contact to take your job hunt to the next level. The infographic below compiled by CareerShift, a comprehensive job hunting and career management solution shows job hunters why winter just might be the perfect season to turbocharge your search. Some takeaways to note: 39% of retail and 18% of IT companies are hiring this winter 80% of todays jobs are landed through networking 46% of successful job seekers applied directly to the employer 54% of job seekers use social media to network Check out the full infographic below for more tips on how to heat up your job search while the weather cools! This is a Guest post. If you would like to submit a guest post to CareerAlley, please follow these guest post guidelines. Good luck in your search. Joey Trebif

Using Facebook to find a job -

Using Facebook to find a job - If you are looking for a job, its no secret I believe you can use social networking to help you land your target position. While traditional media outlets enjoy focusing on how people lose jobs via Twitter or Facebook, I know you can use those tools to land a job. However, you do need to always be aware of what shows up where when you post it, and I will give you an example of what I mean. Yesterday, when a friend was reviewing Facebook, she noticed another friend wrote something on an open group. (The comment appeared in the Facebook ticker on the side of the screen.) She clicked on her comment, and clicked through to the group where her friend was posting. Interested in the group and the groups conversations, she scrolled down and noticed other posts her friend wrote. In doing so, she found out information that may not be a secret, but that the friend probably did not expect a casual contact to read. What does this mean to you? Assume anything you post is pretty easy to find. (Even if it may not be, technically, easy to find. When you post in open groups (maybe groups about job search), even if your friends dont know about those groups, its pretty easy for your participation to be discovered via the side ticker. If you do not want to be found, be sure to study privacy settings carefully. This is Facebooks FAQs about their ticker and privacy. If you are commenting on a public post, expect the details to be public. Facebook can help you with your job search, too. The old advice to be aware of your surroundings applies, though! Photo by Scott Beale / Laughing Squid